The gamechanger,
for long-term entrepreneurial success.
Reinhold M. Karner is the practical lecturer for successful entrepreneurship.
And more than that: every normal person who "undertakes" his life has a lot to gain from this book. Because it's so fascinatingly practical that anyone and everyone can do something with it.
WAHRE WERTE (True Values)
As a multinational SME entrepreneur himself, the author has experienced numerous ups and downs - just like the entrepreneurs, founders and their companies that he has successfully advised and accompanied. He has also acted as a board member, senior advisor, chairman or fellow for various organizations for many years.
What he advises succeeds in almost any industry. Essentially, the decisive parameters for success are universal, i.e. the same for most companies, and vary only in facets.
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If you have a burning desire to build a great company that lasts, this book is for you! Through his vast experience and wisdom, Reinhold Karner channels your energy to create true enduring value, in this thought-provoking book that challenges popular misconceptions about the role of company founders.
Quote from the business bestseller summary No. 715 (October 2023):
Whether start-up or 4th generation family business: This book is the new "bible" for entrepreneurs who want to become and remain successful! It offers a tested and tried-and-tested toolbox to help you operate more successfully and more relaxed at the same time. With the essence of entrepreneurial knowledge, the author provides valuable orientation for corporate success that can withstand crises and is not only measured in terms of money.
This review comes from the multi-entrepreneur and business bestseller publisher Alexander Krunic himself. He is described by Hermann Scherer, one of Germany's most successful trainers and bestselling authors, as an "entrepreneur-maker" because Alexander Krunic has helped over 2,300 people to set up their own business in the last 25 years.
The book is dedicated to thinkers and doers who courageously deal with new beginnings and opportunities in a world that is changing ever faster. It brings together important findings and insights on how to organise companies to be crisis-proof and thus successful in the long term. It is not another standard book on »how to be successful«, but is rather devoted to practical questions. Why do so many companies fail, and how can entrepreneurship be rethought and made crisis-proof to become and remain successful? The author develops a big picture of a value-based corporate culture, based on his decades of practical experience as an entrepreneur and an external corporate consultant-peppered with many examples and quotations. In doing so, he very skilfully combines time-honoured guiding principles from the honourable merchant of the Middle Ages, biblical wisdom of antiquity to sustainable, resilient business practices of modern times. The book is a fluent read, motivates action, makes you smile and in its last chapter addresses old and young entrepreneurs on how to build a survivable start-up. A real treasure trove of a toolbox of successful entrepreneurship!
I do not trust every advisor or consider their recommendations to be valuable. Reinhold M. Karner, on the other hand, is a person whose friendship is of great value to me - and an entrepreneur who can look back on many experiences and ups and downs he has experienced himself in practice. That is why I am convinced of his book and content "True values instead of fast money"! Because that is what Reinhold lives and is. I have been able to learn a great deal from Reinhold and his farsightedness again and again in the past, for which I am infinitely grateful. In the hope that the book can reach many entrepreneurs, many people - for a better and healthier entrepreneurship.
Why should someone read this book? Reinhold M. Karner embodies the exact prototype of what every modern university should be: innovative, creative, solution-oriented, flexible, willing to take risks, international and always curious. In a word, “entrepreneurial”! Add to this his impressive passion for not keeping knowledge to himself but sharing it with others and also learning from the experiences of others. In doing so, Reinhold Karner can draw from a wealth of experience, not only in fair weather periods, but especially in crisis situations. Reinhold can tell you a thing or two about the fact that entrepreneurial activity is usually not based on sober analyses and rational action alone, but can be shaped by institutional special interests, role conflicts, personal sensitivities or sometimes even less than honest motives. It is precisely these multi-layered insights that make this book so valuable and worth reading.
Here writes a person who has experienced all human and business ups and downs first hand. I recommend this book to every entrepreneur and especially to all young entrepreneurs and founders. If they not only read it, but also understand it, they will benefit! Have fun with it!!
Based on his many years of extensive, multinational 360° entrepreneurial experience, the book makes it clear how important it is to take a holistic view of entrepreneurship. It forms the so valuable bridge between economic theory and practice. It underpins, only the two make a meaningful whole. In it, the author addresses many burning issues of entrepreneurship and business management, offering solutions successfully tested in practice. It is about nothing less than how we can be successful in the long term with the right value system. Reinhold Karner knows what he is talking about. Decades of expertise as an entrepreneur, coach and consultant flow into his insights. It is an important and very instructive book, both for the practitioner and for entrepreneurship teaching!
In our multi-crisis shaken world, we need people in the corporate landscape with an alert mind, proven experience, openness to the opportunities and risks of our new world and the courage to also think "unconventionally conventional" Reinhold Karner is such a person and he takes us in his book "True values instead of fast money - How to make your company crisis-proof and successful in the long term" on an exciting journey full of suggestions, valuable thoughts and advice.
Do you need (another) book for fast success? No, you do not. And what Reinhold M. Karner presents is quite the opposite: it is not about quick successes, shrill messages, not about dogma and not about lecturing. In a delightful way, the author introduces us to insights and experiences that are all inextricably interwoven with entrepreneurship and sustainable success. Not everything is new. Nor is that the claim. But he puts things together, wipes the dust of time off some of them and creates a whole worth read that stimulates valuable reflection on entrepreneurship and helps to generate good ideas for business success.
Many companies are facing the biggest transformation in their history. It is precisely in such situations that companies need orientation, a clear framework for action. They need a North Star to guide them. I would have liked to have had this North Star, a theoretically sound and practically proven guide, at the beginning of my entrepreneurial career - supplemented by a good pinch of common sense. Such a guide would have saved me many detours and painful learning experiences. Reinhold M. Karner has now written precisely this guide in his book "Wahre Werte statt schnelles Geld" (True Values instead of Fast Money).
Are you looking for key reading on successful entrepreneurship? Then the book "True values instead of fast money - How to make your company crisis-proof and successful in the long term" by Reinhold M. Karner is a must for you.
Because this is no ordinary author writing here, but a person who has experienced the rollercoaster of entrepreneurship in all its facets. His book is a distillation of decades of experience, successes and setbacks.
This book offers more than just very practical business advice; it offers a great philosophy and guide to values-driven, consistent success.
Constructively critical and at the same time extremely inspiring, the author not only sheds light on the mechanisms of success and failure in entrepreneurship, but also on topics that are particularly relevant in our fast-moving times: the loss of practiced values such as trust, decency and personal responsibility.
Reinhold M. Karner is more than an author, he is a pioneer, visionary and valuable advisor in challenging times.
Conclusion: The book impresses with its profundity, the author provides many concrete, radically practical concepts for crisis resistance and long-term success and even opens up a wealth of new horizons.
The book is also an appeal to act more consciously and value-oriented as an entrepreneur and as a person. It is useful, inspiring and profound at the same time and helps everyone, not just entrepreneurs, to develop personally and professionally. A rare combination in entrepreneurship literature, a first-class addition to any library of the best business books.
Those looking for recipes for successful entrepreneurship must buy a cookbook. However, if you need support and suggestions that a sustainably successful entrepreneur needs, you must read this book. To the reader opens up a treasure chest of life experiences, ideas, and things worth thinking about, as well as dos and don'ts, which are not forced on you but offered to make long-term business success more likely.
Reinhold Karner's new book takes a 360-degree view of what entrepreneurs should always keep in mind - their own values and the courage to make a change. In today's world, it is more important than ever to act with foresight, prudence and consideration for everything that affects our employees, our customers and our companies. Especially in these times, Reinhold's book is an inspiring and motivating read and provides many practical tips on how entrepreneurs can take the path to long-term success.
I have provided legal services to Reinhold M. Karner in various matters for several decades. He was introduced to me as the "Bill Gates of Europe" because he had previously been highly successful as a software entrepreneur, and, with his management consultancy, he provided very effective entrepreneurial advice and support to various large and small companies, also outside of Austria. An essential impetus for his innovative, technology-changing ideas was his joy in entrepreneurial creation and taking things forward. This commitment was extremely beneficial, also in joint projects in which I acted as legal advisor. It became clear that Mr Karner had a good sense of what was economically and legally feasible. In this respect, I have experienced parts of his life, which were also the reason for the book. I am pleased that Reinhold Karner, in addition to his many tasks in various companies, lecturing activities and consulting, has taken the time to provide assistance with this book. Many people will undoubtedly be able to benefit from it.
A recommended read for all those entrepreneurs who want to build their business on a solid foundation - based on ethical values and geared towards long-term success. With impressive expertise and a clear view of the challenges of our time, Reinhold M. Karner shows how to break away from the pursuit of short-term profit maximization and instead develop a sustainable, crisis-proof business strategy. The book is a source of inspiration that invites you to pause and consciously reflect. With practical examples and an impressive writing style, Reinhold Karner not only imparts valuable insights, but also awakens the passion and joy of entrepreneurship.
Reinhold M. Karner, following in the tradition of his many international business publications, also focuses on the holistic view in his book, »Wahre Werte statt schnelles Geld - So machen Sie Ihr Unternehmen krisenfest und langfristig erfolgreich« - success and happiness are rooted in the tradition of social valuesand the personal level of consciousness - and thus provide not only a multitude of practical approaches for successful entrepreneurship, but also a good burn-out prophylaxis. The overflowing offers for strategy planning, touted by our modern marketing world, are reduced to a manageable level with his method. The focus is on the sustainable concept in awareness of our cultural roots. Reading the book thus saves a lot of time, energy and money - looking at the tides makes the bubbles on the seashore, created by the waves of modernity, fade away. The preoccupation with Darwin - or the ongoing misinterpretation of his theory - in the last chapter very successfully spans the arc from the philosophical approach to the inherent purpose of the book: the practical application of classical knowledge in founding asuccessful start-up. A very central theme in the entrepreneurial culture of our continent is positively transmuted in Reinhold M. Karner's book: The European non-culture of Failure and the widespread risk aversion that goes along with it, which actually seems to distinguish us from the victorious founding natures in America, Asia and Oceania, must indeed be rethought entirely. Instead of a successful start-up, the European social approach also sometimes leads to a fatal start-up triangle of (false) gold-digger sentiment, fuelled by public subsidies and a casino mentality accompanied by rather hollow buzzwords - illuminated practically and quite humorously by Reinhold M. Karner. And importantly, he presents an obvious, practical alternative to choose from. Reinhold M. Karner's book is immediately applicable, pleasant to read and very modern: Let's return to the classic values of European entrepreneurship that have been a healthy foundation of our society for centuries - a modern new beginning on the proven values of the 'honourable merchant' and the 'practica della mercatura'.
Reinhold M. Karner is known to be an exceptional entrepreneur who has proven to navigate through fast changing market dynamics and crisis situations. The reader of his book »Wahre Werte statt schnelles Geld« will benefit from his wealth of knowledge and experiences. The solid foundation for any business, the values, are key to becoming and remaining successful. I hope that many entrepreneurs and especially aspiring entrepreneurs chose to read and learn from this book.
A book by a thoroughbred entrepreneur for thoroughbred entrepreneurs. The special charm lies in Reinhold M. Karner's authentic voice, a mixture of charm, experience and practicality. A delight!
In the pages of his book, Reinhold M. Karner puts on paper the rich experiences of an extraordinary visionary and entrepreneur. He has revolutionised the business world with unwavering courage and an endless passion. This book invites you to immerse yourself in the fascinating world of Reinhold Karner. Learn more about his groundbreaking insights from his entrepreneurial journey and inspiring, radically practical ideas for lasting success. A read that will not only stimulate your mind, but also strengthen your own entrepreneurial vision and belief in success.
The book »Wahre Werte statt schnelles Geld - So machen Sie Ihr Unternehmen krisenfest und langfristig erfolgreich« is a remarkably successful introduction to the topic of entrepreneurship. Especially when such a proven expert as Reinhold M. Karner has something to say and write about it! Reinhold Karner can proudly draw on an exciting and multi-faceted entrepreneurial experience when he formulates concepts and tips for securing crises and long-term success! I had the pleasure of getting to know Reinhold Karner more than 20 years ago as a courageous entrepreneur and forward thinker. His experience in imparting knowledge, which also became strong in dialogue with students, is a genuine added value, which is now also accessible to a larger audience through the book presented. One of my students once put it this way: "The connection of theory to realistic entrepreneurial practice was outstanding and equally captivating - I was really able to take away a lot for my future." Thus Reinhold Karner is also a top-rated lecturer at my MCI Institute for Management, Communication & IT. I firmly believe that entrepreneurship in all its facets, in its good and bad days, needs to be discussed, reflected upon and understood. That is exactly what gives so much pleasure and excitement when reading here!
Success from the quality of experience - Why should you read Reinhold Karner's book? Reinhold Karner's passion is not to write books, but to offer his knowledge and experience, in which success in an individually defined value environment has a very special status and meaning. In his book you can feel the experienced ups and downs of an ultimately successful and satisfied entrepreneur. Even if he had imagined the future quite differently at the time.
A book that really helps you!
a companion - very practical, concrete and true to life
For example, you will learn ...
- what really rules the world,
- how to become and stay successful,
- how you ideally handle the topic of innovation,
- why you should keep your hands off your weaknesses,
- what you should know about entrepreneurial rules of the game,
- why you should not fall into the trap of the Chinese fairy tale,
- how to deal successfully with planning, leadership and money,
- how to build a viable start-up in these times,
- why Darwin's «Survival of the Fittest» is wrong, fatal and therefore to be banned.
Many companies are facing the biggest transformation in their history. It is precisely in such situations that companies need orientation, a clear framework for action. They need a North Star against which they can align themselves. At the beginning of my entrepreneurial career, I would have liked to have had a theoretically sound and practically tested guide - supplemented by a good pinch of common sense. Such a guide would have saved me many detours and painful learning experiences. Reinhold M. Karner has now written precisely this guide in his book »WAHRE WERTE statt schnelles Geld» (True Values instead of Fast Money).
Systems that want to be sustainable need a value system. And also managers who exemplify these values as role models for the entire organization.
Entrepreneurs and leaders must give courage. This is precisely what Reinhold M. Karner encourages with this book full of life experience and energy—peppered with ideas, experiences, and wisdom - without a moralising finger.
For me, too - after almost 50 years as an entrepreneur and consultant - this book offers an absolute treasure trove of ideas and unusual perspectives.
As a young entrepreneur and also later, I was uncertain, even at a loss, in many situations. I could not find clear, helpful answers to my questions. I often listened to advisors whose suggestions sounded plausible at first, but later turned out to be a fatal cuckoo's egg. There is probably no comprehensive guide to life as an entrepreneur that will get everything right from the start. And yet, based on my more than 40 years of 360° experience in business, as an entrepreneur, management consultant and coach of founders, I have set out to write exactly the kind of valuable guidebook that I so often wished I had in my career from the very beginning.