And more than that: every normal person who "undertakes" his life has a lot to gain from this book. Because it's so fascinatingly practical that anyone and everyone can do something with it.
As a multinational SME entrepreneur himself, the author has experienced numerous ups and downs - just like the entrepreneurs, founders and their companies that he has successfully advised and accompanied. He has also acted as a board member, senior advisor, chairman or fellow for various organizations for many years.
What he advises succeeds in almost any industry. Essentially, the decisive parameters for success are universal, i.e. the same for most companies, and vary only in facets.
For example, you will learn ...
- what really rules the world,
- how to become and stay successful,
- how you ideally handle the topic of innovation,
- why you should keep your hands off your weaknesses,
- what you should know about entrepreneurial rules of the game,
- why you should not fall into the trap of the Chinese fairy tale,
- how to deal successfully with planning, leadership and money,
- how to build a viable start-up in these times,
- why Darwin's «Survival of the Fittest» is wrong, fatal and therefore to be banned.
Many companies are facing the biggest transformation in their history. It is precisely in such situations that companies need orientation, a clear framework for action. They need a North Star against which they can align themselves. At the beginning of my entrepreneurial career, I would have liked to have had a theoretically sound and practically tested guide - supplemented by a good pinch of common sense. Such a guide would have saved me many detours and painful learning experiences. Reinhold M. Karner has now written precisely this guide in his book »WAHRE WERTE statt schnelles Geld» (True Values instead of Fast Money).
Systems that want to be sustainable need a value system. And also managers who exemplify these values as role models for the entire organization.
Entrepreneurs and leaders must give courage. This is precisely what Reinhold M. Karner encourages with this book full of life experience and energy—peppered with ideas, experiences, and wisdom - without a moralising finger.
For me, too - after almost 50 years as an entrepreneur and consultant - this book offers an absolute treasure trove of ideas and unusual perspectives.
As a young entrepreneur and also later, I was uncertain, even at a loss, in many situations. I could not find clear, helpful answers to my questions. I often listened to advisors whose suggestions sounded plausible at first, but later turned out to be a fatal cuckoo's egg. There is probably no comprehensive guide to life as an entrepreneur that will get everything right from the start. And yet, based on my more than 40 years of 360° experience in business, as an entrepreneur, management consultant and coach of founders, I have set out to write exactly the kind of valuable guidebook that I so often wished I had in my career from the very beginning.