BOOK

The gamechanger,
for long-term entrepreneurial success.

Know-how from over 40 years of business experience

Reinhold M. Karner is the practical lecturer for successful entrepreneurship.

To be successful is not a great art. The great art is to maintain success in the long term. Sustainable success works according to its own rules and mechanisms. A theory is only as good as it proves to be in practice. This book only contains what really holds up in practice on the path to lasting success.
«RMK» read lots of smart books for years. But they were all not practical enough for him. He has therefore now written the book he would have liked to have had as an entrepreneur from the very beginning. The book is pure lived, tested and proven practice. It is entrepreneurial world knowledge from decades of his own multinational SME entrepreneurial experience, as a mentor of about 300 successfully fledged start-ups and as an international business consultant for about 700 companies and entrepreneurs as well as life experience summarized for you. A daily reference book that works like a good medicine. It is your smart, practical, concrete and true-to-life companion through your life of entrepreneurship.

And more than that: every normal person who "undertakes" his life has a lot to gain from this book. Because it's so fascinatingly practical that anyone and everyone can do something with it.
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WAHRE WERTE (True Values)

STATT SCHNELLES GELD (instead of fast money)
In his book "Wahre Werte statt schnelles Geld - So machen Sie Ihr Unternehmen krisenfest und langfristig erfolgreich" (True values instead of fast money - How to make your company crisis-proof and successful in the long term ), Reinhold M. Karner shows how to make your (new) company crisis-proof and maintain your course for success even in difficult times. It is about returning to what has always made outstanding companies so successful: away from the greed for fast money, towards storm-tested commercial virtues, value orientation and sustainable management.
I. e. towards a value-oriented entrepreneurship that withstands crises and outlasts generations.

As a multinational SME entrepreneur himself, the author has experienced numerous ups and downs - just like the entrepreneurs, founders and their companies that he has successfully advised and accompanied. He has also acted as a board member, senior advisor, chairman or fellow for various organizations for many years.

What he advises succeeds in almost any industry. Essentially, the decisive parameters for success are universal, i.e. the same for most companies, and vary only in facets.
READING SAMPLE

A taste of successful entrepreneurship - have a read! (+ video below)

Prof. Oege de Moor, DPhil
em. Oxford prof., creator of GitHub Copilot (Microsoft), founder of Semmle Inc (GitHub Advanced Security).
This book is just right for founders, entrepreneurs who want to build a business that lasts!
If you have a burning desire to build a great company that lasts, this book is for you! Through his vast experience and wisdom, Reinhold M. Karner channels your energy...
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This book is just right for founders, entrepreneurs who want to build a business that lasts!

If you have a burning desire to build a great company that lasts, this book is for you! Through his vast experience and wisdom, Reinhold Karner channels your energy to create true enduring value, in this thought-provoking book that challenges popular misconceptions about the role of company founders.

If you have a burning desire to build a great company that lasts, this book is for you! Through his vast experience and wisdom, Reinhold M. Karner channels your energy to create true enduring value, in this thought-provoking book that challenges popular misconceptions about the role of company founders.

Prof. Oege de Moor, DPhil
em. Oxford prof., creator of GitHub Copilot (Microsoft), founder of Semmle Inc (GitHub Advanced Security).
Alexander Krunic
The "entrepreneur-maker" - multi-entrepreneur, owner of business bestseller VerlagsgmbH
The new «bible for entrepreneurs»
Whether start-up or 4th generation family business: This book is the new 'bible' for entrepreneurs who want to become and stay successful!
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The new «bible for entrepreneurs»

Quote from the business bestseller summary No. 715 (October 2023):
Whether start-up or 4th generation family business: This book is the new "bible" for entrepreneurs who want to become and remain successful! It offers a tested and tried-and-tested toolbox to help you operate more successfully and more relaxed at the same time. With the essence of entrepreneurial knowledge, the author provides valuable orientation for corporate success that can withstand crises and is not only measured in terms of money.

This review comes from the multi-entrepreneur and business bestseller publisher Alexander Krunic himself. He is described by Hermann Scherer, one of Germany's most successful trainers and bestselling authors, as an "entrepreneur-maker" because Alexander Krunic has helped over 2,300 people to set up their own business in the last 25 years.

Quote from the business bestseller summary No. 715 (October 2023): Whether start-up or 4th generation family business: This book is the new "bible" for entrepreneurs who want to become and remain successful! It offers a tested and tried-and-tested toolbox to help you operate more successfully and more relaxed at the same time. With the essence of entrepreneurial knowledge, the author provides valuable orientation for corporate success that can withstand crises and is not only measured in terms of money.

This assessment comes from the serial-entrepreneur and business bestseller publisher Alexander Krunic himself. He is described by Hermann Scherer, one of Germany's most successful trainers and bestselling authors, as the "entrepreneur-maker" because Alexander Krunic has helped over 2,300 people to set up their own business in the last 25 years.

Alexander Krunic
The "entrepreneur-maker" - multi-entrepreneur, owner of business bestseller VerlagsgmbH
Dr. Christoph Senft, MBA
Entrepreneur, Co-Founder, Investor, Supervisory Board
A real treasure trove of a toolbox of successful entrepreneurship!
A real treasure trove of a toolbox of successful entrepreneurship! It is not a usual book on "how to be successful", it is dedicated to practice.
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A real treasure trove of a toolbox of successful entrepreneurship!

The book is dedicated to thinkers and doers who courageously deal with new beginnings and opportunities in a world that is changing ever faster. It brings together important findings and insights on how to organise companies to be crisis-proof and thus successful in the long term. It is not another standard book on »how to be successful«, but is rather devoted to practical questions. Why do so many companies fail, and how can entrepreneurship be rethought and made crisis-proof to become and remain successful? The author develops a big picture of a value-based corporate culture, based on his decades of practical experience as an entrepreneur and an external corporate consultant-peppered with many examples and quotations. In doing so, he very skilfully combines time-honoured guiding principles from the honourable merchant of the Middle Ages, biblical wisdom of antiquity to sustainable, resilient business practices of modern times. The book is a fluent read, motivates action, makes you smile and in its last chapter addresses old and young entrepreneurs on how to build a survivable start-up. A real treasure trove of a toolbox of successful entrepreneurship!

The book »Wahre Werte statt schnelles Geld - So machen Sie Ihr Unternehmenkrisenfest und langfristig erfolgreich« (True values instead of fast money - How to make your company crisis-proof and successful in the long term) by Reinhold M. Karner, is dedicated to thinkers and doers who courageously deal with new beginnings and opportunities in a world that is changing ever faster. It brings together important findings and insights on how to organise companies to be crisis-proof and thus successful in the long term. It is not another standard book on “how to be successful”, but is rather devoted to practical questions. Why do so many companies fail, and how can entrepreneurship be rethought and made crisis-proof to become and remain successful?

The author develops a big picture of a value-based corporate culture, based on his decades of practical experience as an entrepreneur and an external corporate consultant - peppered with many examples and quotations. In doing so, he very skilfully combines time-honoured guiding principles from the honourable merchant of the Middle Ages, biblical wisdom of antiquity to sustainable, resilient business practices of modern times. The book is a fluent read, motivates action, makes you smile and in its last chapter addresses old and young entrepreneurs on how to build a survivable start-up. A real treasure trove of a toolbox of successful entrepreneurship!

Dr. Christoph Senft, MBA
Entrepreneur, Co-Founder, Investor, Supervisory Board
Margareta Patscheider
Entrepreneur, FCT Fliesen Center Tirol GmbH
For better and healthier entrepreneurship
I do not trust every advisor or consider their recommendations to be valuable. Reinhold M. Karner, on the other hand, is an entrepreneur who can draw on a lot of practical ...
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For better and healthier entrepreneurship

I do not trust every advisor or consider their recommendations to be valuable. Reinhold M. Karner, on the other hand, is a person whose friendship is of great value to me - and an entrepreneur who can look back on many experiences and ups and downs he has experienced himself in practice. That is why I am convinced of his book and content "True values instead of fast money"! Because that is what Reinhold lives and is. I have been able to learn a great deal from Reinhold and his farsightedness again and again in the past, for which I am infinitely grateful. In the hope that the book can reach many entrepreneurs, many people - for a better and healthier entrepreneurship.

I do not trust every advisor or consider their recommendations valuable. Reinhold M. Karner, on the other hand, is a person whose friendship is of great value to me - and an entrepreneur who can look back on many experiences and ups and downs he has experienced himself in practice.

That is why I am convinced of his book and content, "»Wahre Werte statt schnelles Geld - So machen Sie Ihr Unternehmen krisenfest und langfristig erfolgreich«!

Because that is what Reinhold lives and is.

In the past, I have learned a great deal from Reinhold and his farsightedness, for which I am infinitely grateful.  

In the hope that the book can reach many entrepreneurs, many people - for better and healthier entrepreneurship

Margareta Patscheider
Entrepreneur, FCT Fliesen Center Tirol GmbH
Rector Prof. Dr. Andreas Altmann
Rector of MCI | The Entrepreneurial School® - www.mci.edu
In a word, “entrepreneurial”!
Reinhold M. Karner draws on his immense entrepreneurship experience. It is precisely these multi-layered insights that make this book so valuable and ...
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In a word, “entrepreneurial”!

Why should someone read this book? Reinhold M. Karner embodies the exact prototype of what every modern university should be: innovative, creative, solution-oriented, flexible, willing to take risks, international and always curious. In a word, “entrepreneurial”! Add to this his impressive passion for not keeping knowledge to himself but sharing it with others and also learning from the experiences of others. In doing so, Reinhold Karner can draw from a wealth of experience, not only in fair weather periods, but especially in crisis situations. Reinhold can tell you a thing or two about the fact that entrepreneurial activity is usually not based on sober analyses and rational action alone, but can be shaped by institutional special interests, role conflicts, personal sensitivities or sometimes even less than honest motives. It is precisely these multi-layered insights that make this book so valuable and worth reading.

Why should someone read this book?

Reinhold M. Karner embodies the exact prototype of what every modern university should be: innovative, creative, solution-oriented, flexible, willing to take risks, international and always curious. In a word, “entrepreneurial”!

Add to this his impressive passion for not keeping knowledge to himself but sharing it with others and also learning from the experiences of others.

In doing so, Reinhold Karner can draw from a wealth of experience, not only in fair weather periods, but especially in crisis situations. Reinhold can tell you a thing or two about the fact that entrepreneurial activity is usually not based on sober analyses and rational action alone, but can be shaped by institutional special interests, role conflicts, personal sensitivities or sometimes even less than honest motives. It is precisely these multi-layered insights that make this book so valuable and worth reading.

Rector Prof. Dr. Andreas Altmann
Rector of MCI | The Entrepreneurial School® - www.mci.edu
Hannes Winkler
Multi-entrepreneur, investor
I recommend this book to every company
Here writes a person who has experienced all human and business ups and downs first hand. I recommend this book to all entrepreneurs ...
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I recommend this book to every company

Here writes a person who has experienced all human and business ups and downs first hand. I recommend this book to every entrepreneur and especially to all young entrepreneurs and founders. If they not only read it, but also understand it, they will benefit! Have fun with it!!

I have known Reinhold M. Karner personally for decades as an entrepreneur, good advisor and friend. It's the amazing life journey of a man that took him from a micro-enterprise in a village in the Tyrolean Alps to an internationally successful and respected entrepreneur. The fall from the summit of entrepreneurship into the lowlands of envy, doubt and hostility and the “resurrection” from these depths to become an internationally respected manager and consultant, is probably unique.

Here writes as a person who has experienced all the human and business ups and downs first-hand. I recommend this book to every company and especially to all young entrepreneurs. If they not only read it but also understand it, they will benefit! Enjoy it!!

Hannes Winkler
Multi-entrepreneur, investor
Prof. Dr. Kurt Matzler
Professor of Strategic Management, one of the best strategic thinkers in the world, best-selling author
Reinhold Karner knows what he is talking about
This book shows how important it is to take a holistic view of entrepreneurship. It forms the so valuable bridge between theory and practice.
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Reinhold Karner knows what he is talking about

Based on his many years of extensive, multinational 360° entrepreneurial experience, the book makes it clear how important it is to take a holistic view of entrepreneurship. It forms the so valuable bridge between economic theory and practice. It underpins, only the two make a meaningful whole. In it, the author addresses many burning issues of entrepreneurship and business management, offering solutions successfully tested in practice. It is about nothing less than how we can be successful in the long term with the right value system. Reinhold Karner knows what he is talking about. Decades of expertise as an entrepreneur, coach and consultant flow into his insights. It is an important and very instructive book, both for the practitioner and for entrepreneurship teaching!

Reinhold M. Karner's book - »Wahre Werte statt schnelles Geld - So machen Sie IhrUnternehmen krisenfest und langfristig erfolgreich« - based on his many years of in-depth, comprehensive, multinational 360° entrepreneurial experience, makes it clear how important it is to take a holistic view of entrepreneurship.

It forms the so valuable bridge between practice and economic theory. It underpins that only the two make a meaningful whole.

In it, the author addresses many burning issues of entrepreneurship and business management and offers solutions that have been successfully tested in practice.

It is about nothing less than how we can be successful in the long term with the right value system. Reinhold Karner knows what he is talking about. Decades of expertise as an entrepreneur, coach and consultant flow into his insights. It is an important and very instructive book, both for the practitioner and for entrepreneurship education!

Prof. Dr. Kurt Matzler
Professor of Strategic Management, one of the best strategic thinkers in the world, best-selling author
Prof. (FH) Dott. Markus Weishaupt
Family Business Expert, Author of "Radically Different - The DNA of Successful Family Businesses".
An exciting journey full of suggestions, valuable thoughts and advice
In our multi-crisis shaken world, we need people with alert minds, tested experience, openness to think "unconventionally conventional" ...
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An exciting journey full of suggestions, valuable thoughts and advice

In our multi-crisis shaken world, we need people in the corporate landscape with an alert mind, proven experience, openness to the opportunities and risks of our new world and the courage to also think "unconventionally conventional" Reinhold Karner is such a person and he takes us in his book "True values instead of fast money - How to make your company crisis-proof and successful in the long term" on an exciting journey full of suggestions, valuable thoughts and advice.

In our multi-crisis-shaken world, we need people in the corporate landscape with an alert mind, proven experience, openness to the opportunities and risks of our new world and the courage also to think "unconventionally conventional". Reinhold Karner is such a person, and in »Wahre Werte statt schnelles Geld - So machen Sie Ihr Unternehmen krisenfest und langfristig erfolgreich« he takes us on an exciting journey full of suggestions, valuable thoughts and advice.

Prof. (FH) Dott. Markus Weishaupt
Family Business Expert, Author of "Radically Different - The DNA of Successful Family Businesses".
Prof. Dr. Stephan Friedrich von den Eichen
CEO of IMP Innovative Management Partner, Germany, Austria, Switzerland, Brazil
Do you need (another) book for fast success?
Do you need (another) book for fast success? No, you do not. And what Reinhold M. Karner presents is quite the opposite: it is not about quick successes, shrill messages...
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Do you need (another) book for fast success?

Do you need (another) book for fast success? No, you do not. And what Reinhold M. Karner presents is quite the opposite: it is not about quick successes, shrill messages, not about dogma and not about lecturing. In a delightful way, the author introduces us to insights and experiences that are all inextricably interwoven with entrepreneurship and sustainable success. Not everything is new. Nor is that the claim. But he puts things together, wipes the dust of time off some of them and creates a whole worth read that stimulates valuable reflection on entrepreneurship and helps to generate good ideas for business success.

Do you need (another) book for fast success?

No, you do not. And what Reinhold M. Karner presents is quite the opposite: it is not about quick successes, shrill messages, not about dogma and not about lecturing.

In a delightful way, the author introduces us to insights and experiences that are all inextricably interwoven with entrepreneurship and sustainable success. Not everything is new. Nor is that the claim. But he puts things together, wipes the dust of time off some of them and creates a whole worth read that stimulates valuable reflection on entrepreneurship and helps to generate good ideas for business success.

Prof. Dr. Stephan Friedrich von den Eichen
CEO of IMP Innovative Management Partner, Germany, Austria, Switzerland, Brazil
Prof. Dr. Arnold Weissman
Family Business Expert
Especially now, companies need orientation, a clear framework for action!
Even for me - after almost 50 years as an entrepreneur - the book contains a real treasure of ideas and suggestions.
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Especially now, companies need orientation, a clear framework for action!

Many companies are facing the biggest transformation in their history. It is precisely in such situations that companies need orientation, a clear framework for action. They need a North Star to guide them. I would have liked to have had this North Star, a theoretically sound and practically proven guide, at the beginning of my entrepreneurial career - supplemented by a good pinch of common sense. Such a guide would have saved me many detours and painful learning experiences. Reinhold M. Karner has now written precisely this guide in his book "Wahre Werte statt schnelles Geld" (True Values instead of Fast Money).

Prof. Dr. Arnold Weissman
Family Business Expert
Siegfried Zwick
Longstanding CEO and co-partner of market leader Maico Italia
This is the key reading for successful entrepreneurship
Are you looking for a key read on successful entrepreneurship? Then this book is a must for you!
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This is the key reading for successful entrepreneurship

Are you looking for key reading on successful entrepreneurship? Then the book "True values instead of fast money - How to make your company crisis-proof and successful in the long term" by Reinhold M. Karner is a must for you.

Because this is no ordinary author writing here, but a person who has experienced the rollercoaster of entrepreneurship in all its facets. His book is a distillation of decades of experience, successes and setbacks.

This book offers more than just very practical business advice; it offers a great philosophy and guide to values-driven, consistent success.

Constructively critical and at the same time extremely inspiring, the author not only sheds light on the mechanisms of success and failure in entrepreneurship, but also on topics that are particularly relevant in our fast-moving times: the loss of practiced values such as trust, decency and personal responsibility.

Reinhold M. Karner is more than an author, he is a pioneer, visionary and valuable advisor in challenging times.

Conclusion: The book impresses with its profundity, the author provides many concrete, radically practical concepts for crisis resistance and long-term success and even opens up a wealth of new horizons.

The book is also an appeal to act more consciously and value-oriented as an entrepreneur and as a person. It is useful, inspiring and profound at the same time and helps everyone, not just entrepreneurs, to develop personally and professionally. A rare combination in entrepreneurship literature, a first-class addition to any library of the best business books.

Siegfried Zwick
Longstanding CEO and co-partner of market leader Maico Italia
Dr. Franz Fischler
EU Commissioner (1995-2004), President of the Austrian think tank IHS, former President of the European Forum Alpbach (EFA)
A treasure chest of life experiences
If you are looking for the support and inspiration that a sustainably successful entrepreneur needs, this book is a must read.
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A treasure chest of life experiences

Those looking for recipes for successful entrepreneurship must buy a cookbook. However, if you need support and suggestions that a sustainably successful entrepreneur needs, you must read this book. To the reader opens up a treasure chest of life experiences, ideas, and things worth thinking about, as well as dos and don'ts, which are not forced on you but offered to make long-term business success more likely.

Those looking for recipes for successful entrepreneurship must buy a cookbook.

However, if you need support and suggestions that a sustainably successful entrepreneur needs, you must read this book.

To the reader opens up a treasure chest of life experiences, ideas, and things worth thinking about, as well as dos and don'ts, which are not forced on you but offered to make long-term business success more likely.

Dr. Franz Fischler
EU Commissioner (1995-2004), President of the Austrian think tank IHS, former President of the European Forum Alpbach (EFA)
Karl Christian Handl
Managing Partner of Handl Tyrol GmbH
Reinhold Karner's inspiring guide for entrepreneurs
Values & courage as a compass for success: Reinhold Karner's inspiring guide for entrepreneurs
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Reinhold Karner's inspiring guide for entrepreneurs

Reinhold Karner's new book takes a 360-degree view of what entrepreneurs should always keep in mind - their own values and the courage to make a change. In today's world, it is more important than ever to act with foresight, prudence and consideration for everything that affects our employees, our customers and our companies. Especially in these times, Reinhold's book is an inspiring and motivating read and provides many practical tips on how entrepreneurs can take the path to long-term success.

Reinhold Karner's new book takes a 360-degree view of what entrepreneurs should always keep in mind - their own values and the courage to make a change. In today's world, it is more important than ever to act with foresight, prudence and consideration for everything that affects our employees, our customers and our companies. Especially in these times, Reinhold's book is an inspiring and motivating read and provides many practical tips on how entrepreneurs can take the path to long-term success.

Karl Christian Handl
Managing Partner of Handl Tyrol GmbH
Wilhelm-Michael Bruns
Lawyer, Hanover
The essential impetus for RMK's innovative, changing ideas was and is his joy in entrepreneurial creation, in moving things forward.
Reinhold Karner has a good economic and legal sense for what is feasible. Many will be able to benefit from this book as an aid.
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The essential impetus for RMK's innovative, changing ideas was and is his joy in entrepreneurial creation, in moving things forward.

I have provided legal services to Reinhold M. Karner in various matters for several decades. He was introduced to me as the "Bill Gates of Europe" because he had previously been highly successful as a software entrepreneur, and, with his management consultancy, he provided very effective entrepreneurial advice and support to various large and small companies, also outside of Austria. An essential impetus for his innovative, technology-changing ideas was his joy in entrepreneurial creation and taking things forward. This commitment was extremely beneficial, also in joint projects in which I acted as legal advisor. It became clear that Mr Karner had a good sense of what was economically and legally feasible. In this respect, I have experienced parts of his life, which were also the reason for the book. I am pleased that Reinhold Karner, in addition to his many tasks in various companies, lecturing activities and consulting, has taken the time to provide assistance with this book. Many people will undoubtedly be able to benefit from it.

I have provided legal services to Reinhold M. Karner in various matters for several decades. He was introduced to me as the "Bill Gates of Europe" because he had previously been highly successful as a software entrepreneur, and, with his management consultancy, he provided very effective entrepreneurial advice and support to various large and small companies, also outside of Austria. An essential impetus for his innovative, technology-changing ideas was his joy in entrepreneurial creation and taking things forward.

This commitment was extremely beneficial, also in joint projects in which I acted as legal advisor. It became clear that Mr Karner had a good sense of what was economically and legally feasible. In this respect, I have experienced parts of his life, which were also the reason for the book.

I am pleased that Reinhold Karner, in addition to his many tasks in various companies, lecturing activities and consulting, has taken the time to provide assistance with this book.

Many people will undoubtedly be able to benefit from it.

Wilhelm-Michael Bruns
Lawyer, Hanover
Klaus Mark
CEO and Co-Founder of MK Illumination (world market leader for light experiences), President of Tiroler Adler Runde
A recommended read
A recommended read for all those entrepreneurs who want to build their business on a solid foundation - based on ethical values and on long-term...
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A recommended read

A recommended read for all those entrepreneurs who want to build their business on a solid foundation - based on ethical values and geared towards long-term success. With impressive expertise and a clear view of the challenges of our time, Reinhold M. Karner shows how to break away from the pursuit of short-term profit maximization and instead develop a sustainable, crisis-proof business strategy. The book is a source of inspiration that invites you to pause and consciously reflect. With practical examples and an impressive writing style, Reinhold Karner not only imparts valuable insights, but also awakens the passion and joy of entrepreneurship.

A recommended read for all those entrepreneurs who want to build their business on a solid foundation - based on ethical values and geared towards long-term success. With impressive expertise and a clear view of the challenges of our time, Reinhold M. Karner shows how to break away from the pursuit of short-term profit maximisation and instead develop a sustainable, crisis-proof business strategy. The book is a source of inspiration that invites one to pause and reflect consciously. With practical examples and an impressive writing style, Karner imparts valuable insights and awakens a passion and joy for entrepreneurship.

Klaus Mark
CEO and Co-Founder of MK Illumination (world market leader for light experiences), President of Tiroler Adler Runde
Dr. Markus Klingler
International Trade Officer, EU Commission, Directorate General Grow Internal Market, Industry, Entrepreneurship and SMEs
Immediately applicable, pleasant to read and very modern
Reinhold M. Karner also focuses on the holistic view in his book - success and happiness are rooted in the tradition of social values ...
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Immediately applicable, pleasant to read and very modern

Reinhold M. Karner, following in the tradition of his many international business publications, also focuses on the holistic view in his book, »Wahre Werte statt schnelles Geld - So machen Sie Ihr Unternehmen krisenfest und langfristig erfolgreich« - success and happiness are rooted in the tradition of social valuesand the personal level of consciousness - and thus provide not only a multitude of practical approaches for successful entrepreneurship, but also a good burn-out prophylaxis. The overflowing offers for strategy planning, touted by our modern marketing world, are reduced to a manageable level with his method. The focus is on the sustainable concept in awareness of our cultural roots. Reading the book thus saves a lot of time, energy and money - looking at the tides makes the bubbles on the seashore, created by the waves of modernity, fade away. The preoccupation with Darwin - or the ongoing misinterpretation of his theory - in the last chapter very successfully spans the arc from the philosophical approach to the inherent purpose of the book: the practical application of classical knowledge in founding asuccessful start-up. A very central theme in the entrepreneurial culture of our continent is positively transmuted in Reinhold M. Karner's book: The European non-culture of Failure and the widespread risk aversion that goes along with it, which actually seems to distinguish us from the victorious founding natures in America, Asia and Oceania, must indeed be rethought entirely. Instead of a successful start-up, the European social approach also sometimes leads to a fatal start-up triangle of (false) gold-digger sentiment, fuelled by public subsidies and a casino mentality accompanied by rather hollow buzzwords - illuminated practically and quite humorously by Reinhold M. Karner. And importantly, he presents an obvious, practical alternative to choose from. Reinhold M. Karner's book is immediately applicable, pleasant to read and very modern: Let's return to the classic values of European entrepreneurship that have been a healthy foundation of our society for centuries - a modern new beginning on the proven values of the 'honourable merchant' and the 'practica della mercatura'.

Reinhold M. Karner, following in the tradition of his many international business publications, also focuses on the holistic view in his book, »Wahre Werte statt schnelles Geld - So machen Sie Ihr Unternehmen krisenfest und

langfristig erfolgreich« - success and happiness are rooted in the tradition of social values and the personal level of consciousness - and thus provide not only a multitude of practical approaches for successful entrepreneurship, but also a good burn-out prophylaxis.

The overflowing offers for strategy planning, touted by our modern marketing world, are reduced to a manageable level with his method. The focus is on the sustainable concept in awareness of our cultural roots. Reading the book thus saves a lot of time, energy and money - looking at the tides makes the bubbles on the seashore, created by the waves of modernity, fade away.

The preoccupation with Darwin - or the ongoing misinterpretation of his theory - in the last chapter very successfully spans the arc from the philosophical approach to the inherent purpose of the book: the practical application of classical knowledge in founding a successful start-up.

A very central theme in the entrepreneurial culture of our continent is positively transmuted in Reinhold M. Karner's book: The European non-culture of Failure and the widespread risk aversion that goes along with it, which actually seems to distinguish us from the victorious founding natures in America, Asia and Oceania, must indeed be rethought entirely.

Instead of a successful start-up, the European social approach also sometimes leads to a fatal start-up triangle of (false) gold-digger sentiment, fuelled by public subsidies and a casino mentality accompanied by rather hollow buzzwords - illuminated practically and quite humorously by Reinhold M. Karner. And importantly, he presents an obvious, practical alternative to choose from.

Reinhold M. Karner's book is immediately applicable, pleasant to read and very modern: Let's return to the classic values of European entrepreneurship that have been a healthy foundation of our society for centuries - a modern new beginning on the proven values of the 'honourable merchant' and the 'practica della mercatura'.

Dr. Markus Klingler
International Trade Officer, EU Commission, Directorate General Grow Internal Market, Industry, Entrepreneurship and SMEs
Mag. Wolfgang Storf
Management consultant, supervisory board member, former international pharmaceutical manager
I hope that many entrepreneurs and especially aspiring entrepreneurs chose to read and learn from this book.
Reinhold M. Karner is known as an exceptional entrepreneur. Readers of his book can benefit from the wealth of knowledge and experience ...
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I hope that many entrepreneurs and especially aspiring entrepreneurs chose to read and learn from this book.

Reinhold M. Karner is known to be an exceptional entrepreneur who has proven to navigate through fast changing market dynamics and crisis situations. The reader of his book »Wahre Werte statt schnelles Geld« will benefit from his wealth of knowledge and experiences. The solid foundation for any business, the values, are key to becoming and remaining successful. I hope that many entrepreneurs and especially aspiring entrepreneurs chose to read and learn from this book.

Reinhold M. Karner is known to be an exceptional entrepreneur who has proven to navigate through fast changing market dynamics and crisis situations. The reader of his book »Wahre Werte statt schnelles Geld« will benefit from his wealth of knowledge and experiences. The solid foundation for any business, the values, are key to becoming and remaining successful.

I hope that many entrepreneurs and especially aspiring entrepreneurs chose to read and learn from this book.

Mag. Wolfgang Storf
Management consultant, supervisory board member, former international pharmaceutical manager
Univ.-Prof. Dr. Christian Stadler
Professor of Strategic Management at Warwick Business School, bestselling author
A book by a thoroughbred entrepreneur for thoroughbred entrepreneurs
A book by a thoroughbred entrepreneur for thoroughbred entrepreneurs. The special charm lies in the authentic voice of Reinhold M. Karner, a mixture of ...
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A book by a thoroughbred entrepreneur for thoroughbred entrepreneurs

A book by a thoroughbred entrepreneur for thoroughbred entrepreneurs. The special charm lies in Reinhold M. Karner's authentic voice, a mixture of charm, experience and practicality. A delight!

A book by a thoroughbred entrepreneur for thoroughbred entrepreneurs. The special charm lies in Reinhold M. Karner's authentic voice, a mixture of charm, experience and practicality. A delight!

Univ.-Prof. Dr. Christian Stadler
Professor of Strategic Management at Warwick Business School, bestselling author
FH Rector Prof. (FH) PD Dr. Mario Döller
University of Applied Sciences Kufstein, Tyrol
This book invites you to immerse yourself in the fascinating world of Reinhold Karner
In the pages of his book, Reinhold M. Karner puts on paper the rich experiences of an extraordinary visionary and entrepreneur. He has revolutionised the...
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This book invites you to immerse yourself in the fascinating world of Reinhold Karner

In the pages of his book, Reinhold M. Karner puts on paper the rich experiences of an extraordinary visionary and entrepreneur. He has revolutionised the business world with unwavering courage and an endless passion. This book invites you to immerse yourself in the fascinating world of Reinhold Karner. Learn more about his groundbreaking insights from his entrepreneurial journey and inspiring, radically practical ideas for lasting success. A read that will not only stimulate your mind, but also strengthen your own entrepreneurial vision and belief in success.

In the pages of his book, Reinhold M. Karner puts on paper the rich experiences of an extraordinary visionary and entrepreneur. He has revolutionised the business world with unwavering courage and an endless passion.

This book invites you to immerse yourself in the fascinating world of Reinhold Karner. Learn more about his groundbreaking insights from his entrepreneurial journey and inspiring, radically practical ideas for lasting success. A read that will not only stimulate your mind, but also strengthen your own entrepreneurial vision and belief in success.

FH Rector Prof. (FH) PD Dr. Mario Döller
University of Applied Sciences Kufstein, Tyrol
Prof. Dr. Peter J. Mirski
CIO, Digital Transformation Professor, Head of MCiT & DiBSE Department - MCI | The Entrepreneurial School® - www.mci.edu
A remarkably successful introduction to the topic of entrepreneurship
The book »Wahre Werte statt schnelles Geld - So machen Sie Ihr Unternehmen krisenfest und langfristig erfolgreich« is a remarkably successful introduction to...
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A remarkably successful introduction to the topic of entrepreneurship

The book »Wahre Werte statt schnelles Geld - So machen Sie Ihr Unternehmen krisenfest und langfristig erfolgreich« is a remarkably successful introduction to the topic of entrepreneurship. Especially when such a proven expert as Reinhold M. Karner has something to say and write about it! Reinhold Karner can proudly draw on an exciting and multi-faceted entrepreneurial experience when he formulates concepts and tips for securing crises and long-term success! I had the pleasure of getting to know Reinhold Karner more than 20 years ago as a courageous entrepreneur and forward thinker. His experience in imparting knowledge, which also became strong in dialogue with students, is a genuine added value, which is now also accessible to a larger audience through the book presented. One of my students once put it this way: "The connection of theory to realistic entrepreneurial practice was outstanding and equally captivating - I was really able to take away a lot for my future." Thus Reinhold Karner is also a top-rated lecturer at my MCI Institute for Management, Communication & IT. I firmly believe that entrepreneurship in all its facets, in its good and bad days, needs to be discussed, reflected upon and understood. That is exactly what gives so much pleasure and excitement when reading here!

The book »Wahre Werte statt schnelles Geld - So machen Sie Ihr Unternehmen krisenfest und langfristig erfolgreich« is a remarkably successful introduction to the topic of entrepreneurship. Especially when such a proven expert as Reinhold M. Karner has something to say and write about it! Reinhold Karner can proudly draw on an exciting and multi-faceted entrepreneurial experience when he formulates concepts and tips for securing crises and long-term success! I had the pleasure of getting to know Reinhold Karner more than 20 years ago as a courageous entrepreneur and forward thinker. His experience in imparting knowledge, which also became strong in dialogue with students, is a genuine added value, which is now also accessible to a larger audience through the book presented. One of my students once put it this way: "The connection of theory to realistic entrepreneurial practice was outstanding and equally captivating - I was really able to take away a lot for my future." Thus Reinhold Karner is also a top-rated lecturer at my MCI Institute for Management, Communication & IT.

I firmly believe that entrepreneurship in all its facets, in its good and bad days, needs to be discussed, reflected upon and understood. That is exactly what gives so much pleasure and excitement when reading here!

Prof. Dr. Peter J. Mirski
CIO, Digital Transformation Professor, Head of MCiT & DiBSE Department - MCI | The Entrepreneurial School® - www.mci.edu
Josef Hauser
Co-Founder of Spectrum, entrepreneur - brand technician, advertising expert, initiator of I.E.C.T.
Success from the quality of experience: Reinhold Karner's passion is not to write books, but to offer his knowledge and experience...
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Success from the quality of experience - Why should you read Reinhold Karner's book? Reinhold Karner's passion is not to write books, but to offer his knowledge and experience, in which success in an individually defined value environment has a very special status and meaning. In his book you can feel the experienced ups and downs of an ultimately successful and satisfied entrepreneur. Even if he had imagined the future quite differently at the time.

Reinhold Karner's passion is not to write books but to offer his knowledge and experience to a target group in which success in an individually defined value environment has exceptional significance and meaning. In his book, you can sense the ups and downs experienced by an ultimately successful and satisfied entrepreneur, even if he had imagined the future quite differently at the time.

Josef Hauser
Co-Founder of Spectrum, entrepreneur - brand technician, advertising expert, initiator of I.E.C.T.
Contact the author
No detours to the expert. Because the direct line is always the best.
Book recommendation
How much do you like the book? Feel free to let us know as well.
Reinhold M. Karner, 2023
"No one expects you to have the discipline of a robot. But if you're reasonably consistent with the practical tips in this book, I'd be surprised if your success and business weren't under a lucky star."
Why I wrote this book

A book that really helps you!
a companion - very practical, concrete and true to life

Your takeaways from this book
What you can learn from this book for successful entrepreneurship

For example, you will learn ...

  • what really rules the world,
  • how to become and stay successful,
  • how you ideally handle the topic of innovation,
  • why you should keep your hands off your weaknesses,
  • what you should know about entrepreneurial rules of the game,
  • why you should not fall into the trap of the Chinese fairy tale,
  • how to deal successfully with planning, leadership and money,
  • how to build a viable start-up in these times,
  • why Darwin's «Survival of the Fittest» is wrong, fatal and therefore to be banned.
Foreword by Prof. Dr. Arnold Weissman
Excerpt from the foreword author Prof. Dr. Arnold Weissman

Many companies are facing the biggest transformation in their history. It is precisely in such situations that companies need orientation, a clear framework for action. They need a North Star against which they can align themselves. At the beginning of my entrepreneurial career, I would have liked to have had a theoretically sound and practically tested guide - supplemented by a good pinch of common sense. Such a guide would have saved me many detours and painful learning experiences. Reinhold M. Karner has now written precisely this guide in his book »WAHRE WERTE statt schnelles Geld» (True Values instead of Fast Money).
Systems that want to be sustainable need a value system. And also managers who exemplify these values as role models for the entire organization.

Entrepreneurs and leaders must give courage. This is precisely what Reinhold M. Karner encourages with this book full of life experience and energy—peppered with ideas, experiences, and wisdom - without a moralising finger. 

For me, too - after almost 50 years as an entrepreneur and consultant - this book offers an absolute treasure trove of ideas and unusual perspectives.

Radically practical
Practice breaks theory

As a young entrepreneur and also later, I was uncertain, even at a loss, in many situations. I could not find clear, helpful answers to my questions. I often listened to advisors whose suggestions sounded plausible at first, but later turned out to be a fatal cuckoo's egg. There is probably no comprehensive guide to life as an entrepreneur that will get everything right from the start. And yet, based on my more than 40 years of 360° experience in business, as an entrepreneur, management consultant and coach of founders, I have set out to write exactly the kind of valuable guidebook that I so often wished I had in my career from the very beginning.

Your takeaways from this book
What you can learn from this book for successful entrepreneurship

For example, you will learn ...

  • what really rules the world,
  • how to become and stay successful,
  • how you ideally handle the topic of innovation,
  • why you should keep your hands off your weaknesses,
  • what you should know about entrepreneurial rules of the game,
  • why you should not fall into the trap of the Chinese fairy tale,
  • how to deal successfully with planning, leadership and money,
  • how to build a viable start-up in these times,
  • why Darwin's «Survival of the Fittest» is wrong, fatal and therefore to be banned.
Foreword by Prof. Dr. Arnold Weissman
Excerpt from the foreword author Prof. Dr. Arnold Weissman

Many companies are facing the biggest transformation in their history. It is precisely in such situations that companies need orientation, a clear framework for action. They need a North Star against which they can align themselves. At the beginning of my entrepreneurial career, I would have liked to have had a theoretically sound and practically tested guide - supplemented by a good pinch of common sense. Such a guide would have saved me many detours and painful learning experiences. Reinhold M. Karner has now written precisely this guide in his book »WAHRE WERTE statt schnelles Geld» (True Values instead of Fast Money).
Systems that want to be sustainable need a value system. And also managers who exemplify these values as role models for the entire organization.

Entrepreneurs and leaders must give courage. This is precisely what Reinhold M. Karner encourages with this book full of life experience and energy—peppered with ideas, experiences, and wisdom - without a moralising finger. 

For me, too - after almost 50 years as an entrepreneur and consultant - this book offers an absolute treasure trove of ideas and unusual perspectives.

Radically practical
Practice breaks theory

As a young entrepreneur and also later, I was uncertain, even at a loss, in many situations. I could not find clear, helpful answers to my questions. I often listened to advisors whose suggestions sounded plausible at first, but later turned out to be a fatal cuckoo's egg. There is probably no comprehensive guide to life as an entrepreneur that will get everything right from the start. And yet, based on my more than 40 years of 360° experience in business, as an entrepreneur, management consultant and coach of founders, I have set out to write exactly the kind of valuable guidebook that I so often wished I had in my career from the very beginning.

Entrepreneurship - deciding wisely, acting boldly instead of waiting, is the order of the day

Are you looking for experienced tips and smart background knowledge, or would you like to learn more from Reinhold M. Karner? Then secure your added value here.

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